CMO |
Kantar: brand trust can no longer be assumed
CMO âPeople understand that brands are there to make money, but it mustn't be done entirely at the consumer's expense so they feel exploited. There has to be reciprocity,â King said. âAnd when you think about it, these are all fundamentally human qualities. |
August 13
Kantar: brand trust can no longer be assumed – CMO
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