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Brands & Branding: Mr Price, fashion blogging & branded equity – MarkLives.com

Brands & Branding: Mr Price, fashion blogging & branded equity
MarkLives.com
by Nivenia Davis & Franci Cronje. A dynamic shift has taken place in the advertising and marketing landscape. With the growing importance of the internet, marketing communication practices have come to a crossroads — both in the way media is consumed, …

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