A secretive team has been assigned to explore improvements to the app store, according to reports, including better search and paid options
Apple is exploring major changes to its app store, including allowing developers to pay to have their app promoted to users, Bloomberg News has reported.
The company has a dedicated team of 100 people working on plans to overhaul the store, the report claims citing sources familiar with the project and is led by Todd Teresi, formerly the head of Apples iAd advertising group.
A new paid search option would let developers pay for their app to appear alongside related search terms such as weather or puzzle. It could also create a new revenue stream for Apple and deploy staff from iA, which is being cut back.
It is also exploring how to improve search for users, making apps easier to find.
The app store sells more than 1.5m apps for Apple phones, tablets, and now the Apple Watch. But developers commonly complain that there are so many apps for sale it can be hard to promote their apps.
Apple also tightly controls curation of its app store, and the highest profile apps are either hand-selected by them or are already in the stores list of the 20 bestselling paid and free apps in each genre.
Developers had a mixed response to the report.
Apple was contacted for comment.