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Archive Monthly Archives: October 2017

You can still start a new new-media company as long as you’ve started an old new-media company

Arianna Huffington appears to promote “Upstanders” during the AOL BUILD Series at AOL HQ on September 7, 2016 in New York City.
Image: Getty Images/Donna Ward

Josh Topolsky cofounded The Verge and helped launch what is now known as Vox Media, which has grown into one of the most successful digital media companies around.

That’s the kind of rsum that opened doors when Topolsky went looking for investors for his new venture. He’s just one of a group of entrepreneurs that have been able to raise early rounds of funding for media startups just months after a mild panic swept through the industry.

Topolsky ended up raising $5 million for The Outline, his new digital media publication that will cover power, culture and the future. Despite the strength of his rsum, the open doors didn’t immediately lead to signed checks.

“The experience was largely bad,” Topolsky said about his fundraising efforts. “The vision that you need to think about and talk about when you think about these new media companies is in some ways in direct opposition to what investors typically want to hear.”

If venture capitalists are cooling on media startups, there appears to still be an appetite to invest in founders that have already demonstrated an ability to start successful online operations.

Among them:

  • Arianna Huffington’s new project Thrive recently brought in $7 million.

  • Jim VandeHei raised $10 million for his first project since leaving Politico, the media company he cofounded.

  • Former BuzzFeed COO and president Jon Steinberg raised $10 million for Cheddar, his business-focused media startup targeted at a younger audience. It’s the company’s second major round.

  • Bill Simmons started The Ringer earlier this year with undisclosed backing from HBO after having launched Grantland at ESPN.

“I wasn’t surprised to see it,” said Dan O’Keefe, general partner at venture capital firm Technology Crossover Ventures, of the recent investments. “Those are not brand new entrepreneurs trying to do things for the first time. Those are people who have had pretty significant success in reinventing the media model.”

Just what that model will be remains up for debate. Digital media had once relied on the venture-friendly notion of reaching billions of people around the world. Newer entrants are now scaling back those expectations, an idea that Topolsky found wasn’t entirely welcome among the venture crowd.

“Right now, media isn’t necessarily about fixing the algorithm or having some kind of crazy new magic technology that changes everything,” Topolsky said. “It’s great to be Big Bang Theory or American Idol, but you also want Breaking Bad, you want Mad Men. You want what HBO does, so it’s about finding levels of audiences that aren’t being well served right now.”

Tough money

Jon Steinberg served as president and chief operating officer for BuzzFeed for two years, then moved over to the CEO seat at the Daily Mail‘s U.S. equivalent for another 19 months. So when he looks for financial backers, he can find them.

Steinberg didn’t mince words about why he was able to raise his first round of funding. His second round, however, he said was about results.

“My first round of financing from Jeremy [Liew] and Lightspeed [Ventures] was 100 percent a bet on me. We had no product. We were pre-launch,” Steinberg said.

Since then, Cheddar has launched its live, daily show from the floor of the New York Stock Exchange, opened a subscription program and even announced a partnership to stream live on Twitter.

Those are the developments that Steinberg said attracted its most recent round of investment. His pitch centers on Cheddar being well positioned to take advantage of the demographic shift of young people moving away from traditional television and toward an over-the-top, internet-based future.

But its $6.99-per-month subscription service isn’t necessarily for everyone, a stark difference from Steinberg’s former company. Within a decade of launching, BuzzFeed claimed to be reaching 18 billion impressions per month across its social channels. Suddenly, media companies could scale like tech companies.

Too big to scale

How would those companies make money? Who cares. The venture capital strategy of reaching billions first and making money off them later was good enough for, well, venture capitalists, who plowed tens of millions into companies like BuzzFeed, Refinery29, Mic, Upworthy and Mashable.

Growth continued thanks to things like Facebook’s embrace of video, but making money off this reach remained elusive. BuzzFeed reportedly missed its 2015 revenue target and slashed its 2016 revenue goals. Mashable went through its own reorganization. Layoffs have hit a raft of other digital media entrants.

Jessica Lessin, journalist and founder of The Information, a tech-focused subscription news startup that charges its customers $399 per year, recently wrote about this group of new entrants. She is among a growing group that believe the growth-first, profit-later model that usually accompanies venture capital is bad for the news industry.

“You could read these announcements as a sign that VCs are bullish about the news business,” Lessin wrote. “I see them as a sign that the news industry is still very much on the wrong track.”

Even the most successful new media companies are trying to figure out their way forward. Vice CEO Shane Smith recently said the company was still torn between going public or being acquired. Most successful startups continue to run on later-round cash investments from legacy media companies, arrangements that can lead to an outright acquisition. Smith also predicted a “bloodbath” among old and new media companies alike.

Steinberg said the difference between BuzzFeed and Cheddar is entirely on purpose.

“I do think there’s an enormous danger in doing things the same the second time around,” Steinberg said.

Cashing out

This question remains: Why would investors see media companies that aren’t trying to take over the world as a worthwhile place for their money?

O’Keefe, whose Technology Crossover Ventures invested $250 million in Vice in 2014, said that media companies don’t necessarily need to conquer the world like a tech company, thanks to plenty of legacy media companies looking to make sure they’re prepared for the future.

“There’s an incredible amount of entrenched interests,” O’Keefe said. “They’re all trying to figure out how to continue to reinvent themselves for an entirely digital age.”

Name the traditional media company and chances are they have made major investments in digital media companies. Those investments may have cooled most recently, but that didn’t stop Refinery29 from taking a $45 million round from Turner and Scripps in early August at a valuation of $500 million.

“From a funder’s perspective, from an investor’s perspective, absolutely you want to invest in something that will have multiple paths and optionality over time, and I do think that’s the case with media companies” O’Keefe said. “I think 2016 will go down as the year of the [mergers and acquisitions] exit, not the IPO exit.”

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Singapore news site The Middle Ground closes down after running on just $3000 a month – Mumbrella Asia


Mumbrella Asia

Singapore news site The Middle Ground closes down after running on just $3000 a month
Mumbrella Asia
We have to make money to keep doing what we feel is our mission, which is serving our readers.” However, independent news sites like TMG and The Online Citizen have struggled to sustain themselves in Singapore. Yap himself said: “The subscription …

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Looking at the Cowboys win in San Francisco, by the numbers – Blogging The Boys (blog)


Blogging The Boys (blog)

Looking at the Cowboys win in San Francisco, by the numbers
Blogging The Boys (blog)
The Cowboys got a big win in San Francisco last week, what were the most impressive numbers from their dominance? by RJ Ochoa@rjochoa Oct 27, 2017, 8:00pm CDT. tweet · share · pin · Rec. Sergio Estrada-USA TODAY Sports. Looking at what the …

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Why Energy Traders Got the Eclipse So Wrong

Grid operators and traders thought they were totally prepped for the historic U.S. solar eclipse. There was just this one thing they didn’t completely factor in: “irregular human-behavior patterns.”

That’s the technical definition, from the folks who manage the electricity network at the Southwest Power Pool, for the conduct of millions of Americans who were outdoors ogling the moon shadowing the sun instead of cranking up the A/C in homes and offices. Demand, of course, tends to rise heading into the hottest part of a summer day. On Monday, it developed a weird U-shaped dip over a two-hour period across the country.

Workers monitor energy grids during solar eclipse.

Photographer: David Paul Morris/Bloomberg

This was a bummer for traders who’d bet prices would jump as a whole load of solar-produced megawatts faded to black. “If anything, it was bearish from a trading perspective because people were more busy looking at the eclipse and talking about the eclipse,” said Tom Hahn, vice president of U.S. power derivatives at brokerage ICAP Energy LLC in Durham, North Carolina.

Spot power in California fell to negative levels as the eclipse wiped out and restarted thousands of megawatts of solar power, and they also dipped from Texas to New York. While natural gas demand rose to a one-month high on Monday, spot prices at several hubs weakened versus the U.S. benchmark.

The outage of renewable resources, fossil fuel or nuclear generation can send prices shooting up by hundreds of dollars within minutes. But grid operators, utilities and electricity generators had been planning for months to make up for big swings in supplies. Add that pesky human factor and, oops.

“The eclipse was definitely a distraction to the market,” Hahn said.

Spot electricity at Northern California’s NP15 hub averaged $21.50 a megawatt-hour at 10 a.m. to 11 a.m., less than half the price for supply secured in advance for the hour in the day-ahead market, according to grid data compiled by Bloomberg. Then at 11:50 a.m. local time — as the sun started to reappear from behind the moon — the ramp-up in solar power sent prices to a low of minus $15.97.

Cloud Cover

While that was the most dramatic case of a power-price retreat, there were noticeable dips elsewhere. Cloud coverage in places like North Carolina, Texas and New Jersey had reduced solar output before the eclipse anyway, limiting the magnitude of the loss. The moon’s shadow also reduced temperatures a bit. And then there were all those people playing hooky from work and school.

Alphabet Inc.’s Net Labs unit, which deploys thermostats and other smart home technologies, drew more than 750,000 customers into its Solar Eclipse Rush Hour experiment to cut consumption. They reduced power use by about 700 megawatts nationwide, helping to offset a 10,000-megawatt drop in solar power. In California, Nest and other partners worked with the the state utility commission to cut consumption by about 1,500 megawatts.

For the Southwest Power Pool, which manages a network stretching from North Dakota to Louisiana, electricity use came in 2,500 megawatts below the forecast. The dip was also “very evident” in New England, New York and the nearby 13-state grid managed by PJM Interconnection LLC, said Tom DiCapua, managing director at Con Edison Energy in Valhalla, New York. The network, which manages the largest U.S. grid with 65 million people, saw demand fall by 5,000 megawatts, or as much as 3.8 percent, during the event.

“People drove up the day-ahead price thinking that prices would settle higher in real time,” DiCapua said. That was the wrong way to go. “The people who tended to be short tended to make money. You wanted to be short.”

Remember that for the next total eclipse in the U.S.: April 8, 2024.

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    Trump-Murdoch relationship raises conflict-of-interest questions

    (CNN)Add the bromance between President Trump and media mogul Rupert Murdoch to the long list of messy conflicts of interest that define — and cast a shadow over — the Trump White House.

    “It is my distinct honor to introduce the commander in chief, the President of the United States, my friend Donald J. Trump,” the Australian-born Murdoch said at a recent banquet honoring US and Australian veterans who fought in the battle of the Coral Sea, a pivotal World War II engagement.
    The two men hugged as Trump came to the podium.
      Murdoch, executive chairman of 21st Century Fox, the media corporation whose holdings include Fox News, The Wall Street Journal, the New York Post and other properties, is more than just a wealthy pal, and his words were more than ceremonial.
      When The New York Times published a front-page analysis of the people outside the White House whom Trump contacts for advice, Murdoch was the first one listed. He and Trump speak by phone almost every day, according to the Times.
      “The president’s relationship with Mr. Murdoch is deeper and more enduring than most in his life, and the two commiserate and plot strategy in their phone calls, according to people close to both,” the paper said.
      The connections extend to family: Until recently, Trump’s daughter, Ivanka, was one of five people overseeing a nearly $300-million trust fund for Murdoch’s daughters from a previous marriage. (Ivanka Trump resigned as a trustee after Election Day.)
      The Trump-Murdoch connections might all seem like harmless coincidence — just a couple of billionaire buddies whose families get along — but it goes much deeper than that. In several cases, Trump appears to be using his presidential powers to provide a commercial benefit to Murdoch.
      It’s a troubling reminder that Trump, years ago, openly boasted about trying to make money by campaigning for office.
      “It’s very possible that I could be the first presidential candidate to run and make money on it,” he said in 2000.
      That mentality hasn’t changed. Since getting elected, Trump has clearly been using the presidency to make money for himself and his family — and, apparently, selected close friends including Murdoch.
      Of the first seven sit-down television interviews Trump granted after taking office, five were with Murdoch’s Fox News (the other two were with ABC and the Christian Broadcasting Network). Murdoch no doubt thanked the commander in chief for the ratings boost during one of their regular phone calls.

        Bill O’Reilly addresses exit in new podcast

      Trump frequently praises Fox on Twitter. But it has left some journalists inside the Murdoch empire complaining about softball treatment and a pro-Trump tilt.
      Grumbling from reporters at The Wall Street Journal grew so great that the editor, Gerard Baker, held a newsroom-wide meeting to defend the paper’s coverage.
      Another possible conflict involves Trump’s vow during his presidential campaign to block the proposed merger of AT&T and Time Warner, CNN’s parent company. It’s widely acknowledged that the merger would create a powerful rival to Murdoch’s empire (only a few years ago, Murdoch tried — and failed — to acquire Time Warner himself).
      Now the Trump-Murdoch alliance is about to endure its most serious test.
      Trump recently leaped to the defense of Murdoch’s business when scandal engulfed Fox News. In the wake of an explosive New York Times story that revealed that 21st Century Fox paid $13 million in settlements to five women claiming sexual harassment or verbal abuse by Bill O’Reilly, the top Fox News host, only one prominent public figure came to the defense of O’Reilly. That person was the President of the United States.
      O’Reilly has denied the harassment allegations.
      “I think he shouldn’t have settled; personally, I think he shouldn’t have settled,” Trump told reporters. “Because you should have taken it all the way. I don’t think Bill did anything wrong.”
      In the end, despite Trump’s expression of support, dozens of advertisers dropped O’Reilly’s show, and Murdoch’s sons forced the host out.

      Join us on Twitter and Facebook

      But the US Justice Department is probing possible illegal conduct inside 21st Century Fox related to money paid to settle sexual harassment claims by former Fox News President Roger Ailes. As first reported by CNN, the investigation centers on whether the company’s shareholders were properly informed about the money being spent on the harassment allegations. (Ailes has denied the harassment claims.)
      All of which raises a key question about ethics and conflicts of interest in Trump administration. Will Trump, deeply entwined with Murdoch, curtail or end the Justice Department investigation of Fox in exchange for favorable news coverage?
      Stay tuned.

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      Legitimate ways you can earn money from home – Bankless Times


      Bankless Times

      Legitimate ways you can earn money from home
      Bankless Times
      If you type 'earn money from home' into Google, you're met with all kinds of dubious results. Scams, illegal … Many creators have both a blog and YouTube channel giving them two separate sources of income but which can run side by side harmoniously.

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      Dallas @ Washington: How Washington will try to slow down the smoking-hot Cowboys offense – Blogging The Boys (blog)


      Blogging The Boys (blog)

      Dallas @ Washington: How Washington will try to slow down the smoking-hot Cowboys offense
      Blogging The Boys (blog)
      No offense in the NFL is hotter than the Dallas Cowboys at the moment. For three straight games they've put up over 30 points. How will the Washington defense try to cope with that machine? First thing they need to do is get healthy. Much like

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      ‘I view the hurtful messages as sadism’ – what it’s like to be Instagram famous

      Making a career out of a hobby might look easy, but living the dream online comes at a cost. Six influencers reveal what its like to be a woman on Instagram, and the truth behind their artfully stylised feeds

      In her 1970s book On Photography, Susan Sontag describes the role of the camera in everyday life as a means to construct “a portrait-chronicle of itself – a portable kit of images that bears witness to its connectedness”. She could, of course, be talking about Instagram in 2017, except that we are becoming increasingly less connected to the images themselves. Through filters, colour washes and crops, the images we post can be little more than projections of how we want to be seen by the outside world; an ideal self. And in many cases this image bears only a passing resemblance to the reality.

      But what happens when Instagram becomes more than just a pastime? When it becomes a way to make a living? What happens when your followers start to objectify you, or your friends unfollow you because of what you post, or it starts to affect your mental health? What happens when you realise you’ve become “content”? Do you stop? Do you heck. From the biomedical scientist who tries to balance university life with makeup posts to the model who is asked to promote slimming pills, Instagram has a very real, often dark side. And these women should know. Morwenna Ferrier

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      ‘We just scroll and scroll and scroll’ – female influencers on Instagram

      ‘People assume this job is really easy but it’s hard work’

      Jayde Pierce – @jaydepierce (beauty/lifestyle Instagrammer), 960k followers

      Jayde

      I started Instagram just like any other person – sharing pictures for friends and family – and the more I would post, the more followers I would gain. I posted pictures of what I was doing that day, but people seemed to enjoy it and a career came out of it. I’ve always loved makeup, beauty and fashion, and now I have a way to share it and make an income. With advertising, as long as it’s a product I like and would use, then I’m happy to promote. I test things out before I do any promotion and if I don’t like something then I don’t go ahead.

      Instagram can be stressful. People assume this job is really easy but it’s hard work and as much as there are advantages there are also disadvantages. If you do everything yourself it’s very time consuming. I film and edit all my own YouTube videos and mini Instagram videos. I create content every day (with the help of my partner taking the photos), attend meetings and events, test out products, plan everything. I had a baby six months ago and have just moved into a new home, so I juggle quite a lot in life.

      But I’m grateful I’m in a job like this. The main disadvantage for me would be the internet hate and getting judged for everything you do 24/7. People feel like they can tell you how to live your life. It’s very frustrating.

      ‘I’ve
      ‘My photos have a certain look, a certain aesthetic’ … Millie Cotton.

      ‘I can post a photograph from my bed and make money – it’s mind-blowing’

      Millie Cotton – @millie_cotton (fashion and lifestyle blogger), 19.6k followers

      My Instagram is a feed of curated photos. They have a certain look, a certain lighting, a certain aesthetic. I have a private Instagram now as well, which features “real” moments – not that photographs on my Instagram aren’t real, but they are an idealised reality. I wouldn’t put a personal selfie with my boyfriend on my public Instagram, that would go on my private one.

      I’ve been working with brands for the past few years. There’s a lot of product placement – you have to agree an idea with a brand, and then you produce the content and have to run it by them, and then put it on the internet with an agreed caption. You have to declare that they are paid for, but I think as long as the brand is in line with your regular content and the photo has personality, people don’t mind that you’re promoting a product.

      Some friends have said “You want to be ­famous”, to which I reply, “I’ve created a business from putting photographs on the internet. And I have creative control.” I can edit and post a photograph on Instagram from my bed and I make money from it, which is mind-blowing!

      ‘I
      ‘I don’t think the feeling of loneliness is exclusive to me’ … Alice.

      ‘It’s crazy that your number of followers going up can make you so happy and excited’

      Alice – @alxcext (biomedical scientist and makeup Instagrammer), 191k followers

      Everyone in year eight and nine had Instagram; pictures of friends, pictures of what you are doing. It was never that makeup-focused. It would eventually get to the stage where I would come home after school, get changed, sit down and do my makeup at 3.30 in the afternoon, and that’s when my Instagram changed.

      I lived with my mum, dad and brother – I’d shut the door and my dad would have a nap in the afternoon and my mum wouldn’t be back until about 5pm, so I had those few hours to take selfies with my door closed. After that I’d have dinner and do work, and that was it. I definitely think it’s an art. It started in sixth form – I was doing the same thing I’d been doing for years – coming home, taking pictures – but I think what changed was that my actual makeup was getting better. I was able to post pictures on Tumblr – that’s when things started to pick up. Overnight I would gain about 5k followers, and it just went up and up. I remember being so happy about itand – it’s crazy that a number going up can make you so excited. I remember going into school and girls that I wasn’t really friends with would be like, “There’s Alice, she’s famous!” and take photos. I never told anyone at uni. I moved into halls and people were like, “What’s your Instagram?” and I would give them my handle. I would never tell them, they could find out on their own.

      Alice

      Now I’m in my second year, I’m not that close to many people on my course. One day someone said, “Did you know Alice is Instagram famous?” She was flicking through and saying, “You have so many followers!” And the lecturer caught on to what was happening, and asked if I got paid. I just wanted to fade into the background. My hands were shaking, it was horrific.

      A lot of Instagram content is stuff that I don’t agree with, I know that brands contact me because they know I have an influence in some way, but I’m very aware that that needs to be used really responsibly. There are really big accounts that post makeup pictures and the majority are white girls, but I’ve sort of discovered this world where there are so many beautiful brown girls. You just have to find them. I wish it wasn’t like that, I wish back in 2008 I could have found the brown makeup community, but it wasn’t that easy then.

      It’s actually been really recent that I’ve found myself following more brown girls and been really inspired by them and how connected they are to their cultures and background and heritage. I’m really pushing myself to get into that and also reflect that in my makeup. I really want to do more stuff connected to my parents and my background. But in terms of YouTube there is actually a big gap where there aren’t many brown YouTubers. And that’s motivated me to do more.

      ‘I
      ‘I sometimes get comments that I find disrespectful or creep me’ … Doll.

      ‘I am very aware that there are stalkers out there’

      Doll – @doll_cat_pvssy (feminist sex writer and model), 69.8k followers

      My life is definitely not conventional, because I’m so passionate about avoiding the 9 to 5. The best part about my Instagram is hearing about how it has helped other women find positivity in their own bodies and their sexualities. But it’s also amazing to connect with others, who you ordinarily wouldn’t get a chance to meet or speak to. I never went to uni, I started working full-time when I was 16. I’ve done a lot of office jobs and now work freelance. I don’t have an alter ego. I do think there are some people – men in particular – who build up an idea of how you are. And I think that can be quite dangerous with social media. But everyone just portrays the best parts of their lives. You don’t talk about the fall-outs you have with your family. I take my Instagram reasonably seriously because I feel like I’m trying to get a certain message across, that feminism is cool, and I’m cool and I’m a feminist. Using social media makes me happy because it is a great way to see how other people are standing up for certain things – seeing the women’s march, seeing people getting together. When I take a picture of myself I am mostly thinking of myself, I don’t really give a fuck what anyone else thinks of the picture. Getting used to being seen definitely boosts your confidence and people pick up on that and treat you in a certain way.

      doll_cat_pvssy

      The worst feeling I get from Instagram is that of being misread when a guy doesn’t realise what you are portraying and sees you as an object. But I really just view all the hurtful messages as sadism, a reflection of their insecurities, and if anything I’m like, they must be kind of jealous of me. I’m quite thick-skinned, but I don’t get that much negativity from Instagram. You definitely have to be very careful with posting your location. I don’t put where I am until I have left the place, because I am very aware there are stalkers out there, so I take extra precautions. But other than that I don’t feel emotionally vulnerable. I sometimes get comments that I find disrespectful or creep me, but I let them off the first time because most men haven’t been brought up to respect women and their sexuality. I have always been a very independent person – I love my own company and hated sleepovers as a kid.

      I don’t feel like I’m losing time to hang out with my friends when I’m using social media. If anything, I think it’s forced me to meet other creatives and make art together, so I think I’m more social because of it.

      I think everybody uses social media to seek some form of validation. You definitely get more likes with the more flesh you have out – sex sells and that’s always going to be the way. Instagram likes might encourage people to reveal more flesh, but essentially it was more about revealing a new layer of confidence. It wasn’t about the likes – it was about exploring myself. I would advise somebody who wanted to build up an Instagram account not to be commercial and to be really raw. That might come across as a bit controversial – it might make you feel uneasy when your boss confronts you about it. You need to be aware that your family is going to know. You just have to be really confident in yourself and if you’re trying to gain followers you need to keep it personal. My family have been surprisingly supportive, and my mum loves to tell her colleagues. It definitely helps to have that support.

      ‘Suddenly
      ‘Suddenly I was gaining thousands of followers every day’ … Joanna Kuchta.

      ‘Without Instagram I wouldn’t be working in my dream industry’

      Joanna Kuchta – @joannakuchta (Instagrammer and model), 1.1m followers

      I think it’s completely OK to monetise your content by advertising brands. We all have to make money some way, and this is how bloggers have been making money since before Instagram. I enjoy working with fashion brands and creating content for them. However, I don’t do a lot of paid posts, because when I started out three years ago I didn’t intend to make money. I just used it as a creative outlet for fashion and photography and I want to keep it that way. I don’t want to sell anything I would not myself use or wear. I would not advertise any teas, shakes or pills that promise you can lose weight.

      Joanna

      I’ve been approached by these companies. It’s really transparent what they do – they approach skinny girls and ask them to pose with the product and claim that they use it. No amount of money would make me promote a product like that to my 71% female following. Some of my followers have been following me since I turned 18, when I started using Instagram properly. I feel so connected to them, because they have seen me grow so much.

      When I started I lived in a tiny village in Ireland. I loved fashion and taking photos, so I did that for fun. Then suddenly I was gaining thousands of followers every day. It became my career. With such a large following comes a responsibility that every public figure has. I make sure my followers know that half of the clothes I wear I wouldn’t be able to even afford myself as they are sent to me. I’m so grateful, because without Instagram I wouldn’t be here working in my dream industry.

      ‘I
      ‘I just see myself as a content creator’ … Ama Peters.

      ‘There’s a divide between white commercial stuff and people with my skin tone’

      Ama Peters – @ama.peters (finance student and lifestyle Instagrammer), 38.3k followers

      I made my account when I was about 15 and was just into posting selfies and hashtags. When I started getting emails from companies I realised it was quite a good way to network, so I thought I might as well pursue it. I like to dabble in a few things, but I’m trying to find a specific route to go down so I’m easier to market to brands. Some people who are naturally superficial might get attached – they can’t separate it from real life. But if you have the basic grounding, then I think it’s easy. Because I really couldn’t care less, I just see it as my job, advertising and marketing. But I don’t really care about if I get 2,000 likes on a selfie or one like. It isn’t going to follow me when I’m enjoying my life with my friends.

      Ama

      We’re the influencers, but the people being influenced don’t have a clue, they think it’s real life. And that’s kind of dangerous. As an influencer, you have aresponsibility to not exaggerate things too much. I feel like society is just a massive quest for influence in general. I just see myself as a content creator. It’s like if you work for an advertising agency, you get given a job and you create the content. This is the same, but you’re the content. I don’t take selfies for fun, I think about the best way to show off the product that I’m posting.

      I think race affects the work I get. Working with a lot of British brands, they kind of favour the average English-looking blogger. I want to break through that ceiling and show other people they can have a career in fashion, blogging or anything, no matter the race they are. Because I think there’s a divide between white commercial stuff and people with my skin tone – they get completely different jobs. And it’s not fair at all. It’s difficult because I get way fewer jobs than someone with the same following and the same or even worse content quality, just because they fit into the stereotype of what these brands imagine their customers to be like. You’re missing out a huge amount of people who can’t relate to that. There needs to be more diversity.

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      Dynasty showrunner takes you behind the scenes of that drama-filled gala – EW.com (blog)


      EW.com (blog)

      Dynasty showrunner takes you behind the scenes of that drama-filled gala
      EW.com (blog)
      And to celebrate their return, Dynasty showrunner Sallie Patrick will be blogging major episodes for EW throughout the show's first season. This week, she's sharing some insights on “Guilt Is for … The twist of the story being, of course, that Sammy

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      Should the Dallas Cowboys go for two more often now that they have a new kicker? – Blogging The Boys (blog)


      Blogging The Boys (blog)

      Should the Dallas Cowboys go for two more often now that they have a new kicker?
      Blogging The Boys (blog)
      Blogging The Boys Blogging The Boys, a Dallas Cowboys fan community. Log In or Sign Up · Log In · Sign Up · Fanposts · Fanshots · Sections; Library; Cowboys · Odds · Shop · About · Masthead · Community Guidelines · StubHub; More. All 319 blogs on.
      Mike Garafolo on Twitter: "Cowboys are signing veteran K Mike Nugent, source says. He'll replace injured Dan Bailey."Twitter

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